Video one · 2014
Safiya Nygaard Demo Reel 2014
Latest video · 2026
We Made Dresses Out of 10,000 Fake Nails
11.8years since video one
10Msubscribers today
831Kviews on the first video
4.2×more views on the latest video
About Safiya Nygaard
Safiya Nygaard is known for curious, experimental videos about fashion and beauty, like mixing every nail polish together or testing strange products.
Video one
Her oldest public video is "Safiya Nygaard Demo Reel 2014", a showcase of her on-camera work from her early career.
The breakthrough
She first became known through BuzzFeed's LadyLike series, then launched her own channel. There, experiments like "Bad Makeup Science" and odd product tests found a big, loyal audience.
Today
Safiya makes videos with her husband, Tyler, and describes her channel as "Always on a side quest".
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