Video one · 2015
Yugo Strong
Latest video · 2026
What it's like in America's Poorest Region
11.5years since video one
10Msubscribers today
237Kviews on the first video
12.1×more views on the latest video
About Yes Theory
Yes Theory is a group of friends who make adventure and travel videos around one motto: "Seek Discomfort".
Video one
The channel started out as Generation Y Not. Its oldest public video is "Yugo Strong" from March 2015.
The breakthrough
Yes Theory first got national attention in November 2015 with a message of inclusivity after the terror attacks in Beirut and Paris. Videos of saying "yes" to strangers, unusual challenges and trips around the world built a large, loyal audience.
Today
Their motto is also the name of their clothing brand, Seek Discomfort, and they believe "life's greatest moments and deepest connections exist outside your comfort zone".
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