Video one · 2018
ASMR Eating Duck Fat French Fries (NO TALKING)
Latest video · 2026
Crispy Pork Belly (Siu Yuk) | Cooking & Eating ASMR | Midnight Kitchen
8.2years since video one
34Msubscribers today
3.8Mviews on the first video
2.9Kviews on the latest video
About Zach Choi
Zach Choi is one of the biggest ASMR creators on YouTube, known for close-up, no-talking videos of cooking and eating.
Video one
His oldest public video, "ASMR Eating Duck Fat French Fries (NO TALKING)" from August 2018, set the formula he still uses.
The breakthrough
His crisp sound and simple format, with no talking and just food and close-up audio, built a huge global audience, since the videos need no translation.
Today
Choi continues to post ASMR cooking and eating videos, and is also active on TikTok and Instagram.