Video one · 2010
Jordan Matter Headshots
Latest video · 2026
I Built a SECRET MALL in my House
16.6years since video one
38Msubscribers today
1.6Mviews on the first video
6.1×more views on the latest video
About Jordan Matter
Jordan Matter is a photographer who became a YouTube star by mixing photography with dance, gymnastics and challenge videos, often featuring his daughter.
Video one
His oldest public video, "Jordan Matter Headshots" from February 2010, comes from his career as a professional photographer.
The breakthrough
Matter was already known for his photography book Dancers Among Us. On YouTube he found a huge audience with challenge videos featuring dancers and gymnasts, built around creative photo shoots and flexibility stunts.
Today
His channel focuses on challenges with young dancers and athletes. As his channel description puts it, "My daughter has taken over my channel!"
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