Video one · 2018
Vlad and Nikita Play with Colored Blocks
Latest video · 2026
Chris and friends in Cardboard Challenges for kids
8.4years since video one
151Msubscribers today
83Mviews on the first video
891Kviews on the latest video
About Vlad and Niki
Vlad and Niki is a children's channel starring two brothers whose pretend-play adventures are watched by preschoolers all over the world. It is one of the most-subscribed and most-viewed channels on YouTube.
Video one
The first video, from April 2018, is "Vlad and Nikita Play with Colored Blocks", a simple clip of the brothers building with giant toy blocks.
The breakthrough
Simple stories, bright colours and little dialogue made the videos easy to enjoy in any language. The family, who emigrated from Russia to the US, expanded the brand into many channels dubbed into different languages.
Today
Vlad and Niki now runs more than 20 channels in many languages, mixing live action, animation and music. The brand also includes games, toys and animated shows.
More on Wikipedia ↗